Enqufy
Blog

Notes from building and running real products.

Field notes on applied AI, the build-and-run model, and the realities of freight, HR, trading, outdoor media and India tax.

APPLIED AIFeatured

Why we build AI that does the job, not AI features

The gap between a chatbot added to a form and software that reads a vendor's messy Excel, maps the columns and returns structured data with a confidence score. How we draw the line on every product.

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WORKFLOWS

From a one-line enquiry to a full workflow

How Enqufy turns a single customer enquiry into a structured, role-based plan, with tasks, owners and a live board.

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OOH MEDIA

Reading any inventory sheet, even with Hindi headers

Outdoor media runs on inconsistent spreadsheets. How Hoardex maps layouts with confidence scores instead of demanding a template.

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INDIA TAX

GSTR-2B reconciliation without a week of matching

Tolerances, ITC checks and audit-ready exports: the workflow behind GSTSync.

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STUDIO

The build-and-run model, explained

Why we stay and run every product we ship, and how that makes the product better instead of stalling.

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APPLIED AI

Confidence scores are a product feature

When AI says how sure it is, people can trust it. How we show uncertainty in document understanding.

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OOH MEDIA

Field proof: GPS and newspaper

How Hoardex settles the "did the hoarding go up?" dispute with evidence clients can see for themselves.

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